Speaking & media

Practical mobile engineering, explained on stage and on air.

Conference talks turn years of product decisions into reusable lessons. Media appearances make the products and their impact understandable beyond engineering teams. This page keeps both in one stable, newest-first archive.

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Conference archive

Talks and long-form articles

DevTalks · Romania, 2026

592 Builds Later: Features That Survived (And The Ones That Didn't)

A brutally honest walkthrough of what actually happens when you iterate a mobile app in production — features that earned their place, ones that died with a 2-star review, and the feedback patterns that changed the product's direction entirely.

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DevTalks · Mobile Stage, 2025

Scaling Flutter to 100k MAU as a solo developer

The challenges of scaling a Flutter app past 100,000 monthly active users alone — practical strategies for cost management and performance when you're on your own.

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DevCon · Web & Mobile Con, 2025

Building for Fun, Scaling for Profit: Lessons from a Decade of Indie App Development

Indie app economics aren't taught in courses — you learn them from cloud bills and failed campaigns. A decade of experience distilled: real infrastructure costs, turning free users into assets, and why 'cheap' decisions end up the most expensive.

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Television & press

Media appearances, newest first

Each appearance is preserved here even when a broadcaster changes its archive. Original sources and related case studies are linked whenever a stable source is available.

PRO TV, 2026

Geografie BAC at ILikeIT

I presented Geografie BAC, the web platform and app students use to prepare for the Romanian geography baccalaureate. They practise directly on maps, exactly like in the exam, work through quizzes, simulate the full paper with automatic grading, and compete against each other in real time. Progress syncs between web and mobile, and all of it is free. Around 1,100 students used it ahead of this year's exam, just weeks after launch.